http://flashheartdigital.com/content-examples daily 0.75 2023-07-31 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078282212-N1P69X6Q629JR3RJS4U4/Screen+Shot+2013-08-30+at+15.23.29.png Content Examples Post from Cadbury Pebbles campaign, 2013. Image was supplied as part of the assets package, words added by me. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078285267-FJN9TB53ZUZ7OYQK8JKA/Screen+Shot+2014-01-28+at+17.34.37.png Content Examples I knew this would be a polarising post, but was pleasantly surprised to see that it generated the most reaction and engagement that month, even out-performing sponsored posts during the Christmas campaign. (The Christmas campaign wasn't written by me.) https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078284610-X82TZFCGIDDM2UYYZBQM/Screen+Shot+2013-12-09+at+17.17.01.png Content Examples The brief was to find a way to use Cadbury products to reference the zeitgeist in a fun way that added value and helped position Cadbury as a fun and culturally-relevant brand. In this case, the Doctor Who 50th anniversary was a perfect fit: British, fun and appealing to all ages.   https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078280501-O0EBEPV5DCJ610VRG2M0/Bruno.png Content Examples This was the best of several RTM posts copywritten and image-scamped by me in advance of the Brit Awards to be live-posted during the awards ceremony. This one in particular (relevant to Bruno Mars winning Best International Male Solo Artist) proved to be extremely popular, gained a huge amount of traction and as a result was used the following day nationwide on Amscreen’s digital billboards and POS screens. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078280313-P3A1PIBO60NCJU84TON6/Bruno_OOH.jpeg Content Examples And here it is the following morning in Liverpool St Station. Ta daah! https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421187923614-5MEUBIKTB7CGCLYVBYX7/Wasp.png Content Examples One of several opportunities to showcase my Crisis Management skills: a student found a wasp in his Dairy Milk bar and tweeted a photo of it to us. This image went truly viral and was retweeted more than 10,000 times before appearing on The Independent, Daily Mail Online, The Metro and many other news source websites. Thanks to my advice and the trust of a not-easily-flustered Client Management team, we were able to keep control of the situation and turn what could have been a PR nightmare into an easily-managed Customer Services issue. Ask me for more details. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078281184-EVZ3OR0IVPFM7IWQ4KHU/enhanced-buzz-17079-1384777787-18.jpg Content Examples One of the posts that BuzzFeed loved and included in their article This Is How Every Single Company Should Interact With Their Customers. (Due to the huge amount of traction this post received, we did send her some chocolate in the end.) https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078285768-COYKN4YP7JNKPICBPLNZ/Screen+Shot+2014-02-21+at+14.36.04.png Content Examples A quick-turnaround (under a day) RTM post for when British Curling team got through to the finals at the Winter Olympics. Propagated from the Twitter channel to Amscreen’s digital billboards and POS screens across the UK. PR guidelines forbade the use of ‘Team GB’, ‘Sochi’ or anything similar, in the hope of minimising association with the Russian-hosted Winter Olympics, while still supporting the British athletes. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078280779-YEKZQFLFHUGEGEMZEI44/CadburyRap.jpg Content Examples The @CadburyUK twitter channel was challenged to a Rap Battle. I think we came out of it pretty well. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078280986-FGVVH06HJ16S0E1PRK02/Comp.jpg Content Examples Fun interaction with another brand - something more clients are extremely keen on, this can be very difficult to pull off. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078286887-26TJFCBD9FZ7ZS9RQP42/Shatner.jpg Content Examples A career highlight for a nerd like me. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078282943-P3IU0YZKS612GYB5SPMO/Screen+Shot+2013-10-07+at+15.58.21.png Content Examples An example of a fun and on-brand response to a customer's post. These should be an essential part of any brand's Social presence. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421182480235-80O4945C04ANKI3ITGZ8/Highlight.png Content Examples An example of a fun and on-brand response to a customer's post. These should be an essential part of any brand's Social presence. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421182398914-1UPOE9R8WZERK78TLBUS/BmErICJCAAAER66.png Content Examples An example of a fun and on-brand response to a customer's post. These should be an essential part of any brand's Social presence. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078281490-7WNXL9BSTQXP1YL942Y4/Screen+Shot+2013-08-05+at+09.34.37.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078281747-IASM6CTLY6ICXSWRWG4I/Screen+Shot+2013-08-29+at+16.15.20.png Content Examples An example of a fun and on-brand response to a customer's post.These should be an essential part of any brand's Social presence. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078282622-WHEE3KYKRZ7HV7TEG1UZ/Screen+Shot+2013-10-02+at+09.58.48.png Content Examples An example of a fun and on-brand response to a customer's post. These should be an essential part of any brand's Social presence. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078283409-WR7PA7N3NCLMDY8FYNRE/Screen+Shot+2013-10-25+at+11.56.00.png Content Examples An example of a fun and on-brand response to a customer's post. These should be an essential part of any brand's Social presence. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078283547-12LPHDSZXGNDUTPPOOV3/Screen+Shot+2013-10-29+at+10.37.31.png Content Examples An example of a fun and on-brand response to a customer's post. These should be an essential part of any brand's Social presence. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078284062-8VBRFS91F897U5OQNIPG/Screen+Shot+2013-12-06+at+10.00.23.png Content Examples An example of a fun and on-brand response to a customer's post. These should be an essential part of any brand's Social presence. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078285006-ZPX7E64SC8NYUSH8PD39/Screen+Shot+2014-01-09+at+13.12.45.png Content Examples An example of a fun and on-brand response to a customer's post. These should be an essential part of any brand's Social presence. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421182527966-4CXP3WQMY3VYG93E2IF5/Screen+Shot+2013-09-03+at+10.30.46.png Content Examples An example of a fun and on-brand response to a customer's post. These should be an essential part of any brand's Social presence. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078287282-UP9MGYUGLK2POJTFD8DN/Words.png Content Examples An example of a fun and on-brand response to a customer's post. These should be an essential part of any brand's Social presence. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078287602-A18MW6SZQGQFAWTJAANU/WordsReaction.png Content Examples Not exactly the response I was looking for, but I'll take it... An example of a fun and on-brand response to a customer's post. These should be an essential part of any brand's Social presence. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421182834047-4YODYNMNI3W1ONT6TSVL/Film+%283%29.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421182885820-IDN5ZQ96ZJXWE97SJBDW/Film+%284%29.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078369512-XL22Y8VRIU016PFHAPDJ/EEFirst+%281%29.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078369185-2EGFDDWA9Q0GM8665R28/EEFirst+%282%29.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078369396-GXX4WENCNCEYQXH3PV0E/EEFirst+Challenge.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078369904-C0JMITSP3BQQRPOEHY9J/EEFirst+ChallengeReply.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078370045-HTKO8V7R9TR6PX0ITA67/Film+%281%29.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078370861-XK6DLW7PD0SBO5EDUZPI/Film+%285%29.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078370835-RLR6RE5SH3I5ZWTK5I3I/Film+%287%29.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078371352-2UMYFQRXZ9BF2INT1VSD/Film.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078371075-L04YJFFO1Y1JZXYANN2W/Hamster.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078371337-7RVXPZTHY754FCUIH15G/HamsterReply.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078371909-GEVE8O5H3KEE8P8UU529/Handset+%282%29.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078371599-ZI8EEIUV7GWX5J2Q3PRR/Handset.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078372343-SWF7DECUMZGFMCXQMCF6/MobDongleTweet.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078373511-24AJBJETTITPT2YPI0LL/MobileDongle.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078373034-4ID6P0XH250S9ZF3SDNI/MobileDongle1.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078373781-P0PXHER1IX7IJA7HZDNH/Screen+shot+2013-04-08+at+12.18.54.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078375238-VHRZDTN5HNEK2JG5IAYN/Screen+shot+2013-04-22+at+18.08.25.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078374058-9JOT53YOWPAIKI4HYTGI/Screen+shot+2013-05-03+at+11.14.27.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078374874-OWFW3NRSNPLB5DZP8CTH/Screen+shot+2013-06-13+at+15.37.28.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078375759-W6V1FP0WP24WM4NKZRQN/Screen+shot+2013-06-13+at+15.40.31.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078375611-PZU62AYJHZDBIY7UGATB/Screen+shot+2013-06-27+at+13.44.58.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078376256-ECXCVOX0FRY8F3GIBLV2/Screen+shot+2013-06-27+at+17.18.00.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078376463-QJO5C2L4HC6Z0Z4TOH9P/Screen+shot+2013-07-16+at+11.32.19.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078377120-E2QV36NY7679D4L1F4WM/Screen+Shot+2013-08-27+at+16.48.45.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078377507-MH7N6BIQND7P5U0WBEEM/Screen+Shot+2014-01-13+at+22.00.19.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078377824-I9AQJ922PR36BJLGNWPU/Screen+Shot+2014-01-13+at+22.12.18.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078378909-F2ZVB78HSFQLT4NXNGE5/Screen+Shot+2014-01-13+at+22.12.28.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078378230-5AJX3VVC2QYKXMN06Z55/Screen+Shot+2014-01-13+at+22.12.48.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078378624-LRHQ6CF1TJIHTTAX7T5N/Screen+Shot+2014-01-13+at+22.13.06.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078379230-DSXEHNCK5SDEM2C3DGWM/Screen+Shot+2014-01-13+at+22.13.14.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421771664910-HIW2B3DLI17U5T0QTCFD/Screen+shot+2013-06-11+at+15.30.38.png Content Examples Created by me using the Orange Film font for brand cohesion on the day of his death, as I knew it would drive engagement and interaction among the community. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421771776788-UWDQBN24IAI4VVD6NDP3/Screen+shot+2013-06-11+at+15.45.08.png Content Examples Example of a film-based twist on a real-world event, keeping things timely and relevant. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078464585-LQWHIZTVRML7B1109JN2/Jaws-call-me-maybe.jpg Content Examples Created when the release of commemorative 25th anniversary Blu-Ray of Jaws coincided with Call Me Maybe being everywhere. Props for photoshop wizardry and general creative flair should go to Turhan The intern on this one. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078464702-VV68LQSV9HVB6PD21VA8/OFC+movie+matrix+2+%281%29.jpg Content Examples Concept image for a high-engagement post to promote Orange Wednesday, with the intention to use the most entertaining film concepts as the basis for some nice personalised mock 50s-style movie posters that would be created and sent to the winners as well as posted on the Orange Film social channels. I planned to commission an artist to create these for me to post en mass as a gallery on the Facebook page, tagging the users whose posters had been developed, and urging them to post to their timeline, thus driving further exposure and engagement for the channel. (Zombie Apocalypse with Dame Judi Dench is mine, if you're interested) https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078465217-3YC45OY4WSQ6W67ZPADT/pulp_mirren_final_1.jpg Content Examples Promotional image for a competition to win a meet-and-greet with Helen Mirren. Competition mechanic was to replace a word in any film title with ‘Mirren’; and the funniest / best would win. We planned to run this solely on Twitter with #MirrenFilms. Client loved it, but Dame Helen's PR people immediately shot it down. I’m sure she’d have loved it, however. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078464932-S6C64MGJN2AUQQWFD6Y8/Screen+shot+2012-10-19+at+17.07.11.png Content Examples Example of a fun response with a community member https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078466549-MYKGJ8U0ZMFL62PZKEOY/Screen+shot+2013-06-11+at+15.26.55.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078466101-YJ6NB82RDVO9UA8DCLK1/Screen+shot+2013-06-11+at+15.25.10.png Content Examples Posted the day Bob Hoskins announced his retirement from acting https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078468376-L6W6U52TLI3XUJ2W0JWW/Screen+shot+2013-06-11+at+15.41.02.png Content Examples Seemed fitting to post this on the day of the Mayan Apocalypse. The audience thought so too, mostly. (We did get a couple of people complaining that we shouldn't be taking the End Of The World so lightly. People, eh?) https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421771537275-ETOSH9IP9OVISX4U5OEZ/Screen+shot+2013-06-11+at+15.22.27.png Content Examples I found this explanation of The Joker not appearing in The Dark Knight Rises in a fan forum, and created this image myself to make it social media-friendly, as I thought it would stimulate discussion and reaction among the community. It did. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078466236-TM0CYGQLJJ10BHT1H42B/Screen+shot+2013-06-11+at+15.25.44.png Content Examples Image sourced online, with creation credit given in the comments beneath https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078467753-RTI13A6PS9A6EL18IK3A/Screen+shot+2013-06-11+at+15.34.37.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078467075-TVTPQJNKNYSOJSN3IH13/Screen+shot+2013-06-11+at+15.28.28.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421771864534-FUQTXEGE7EEFTAWFCJHT/Screen+shot+2013-06-11+at+15.41.24.png Content Examples I stand by this comment. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078468822-FYOA1POUTSPUZ8TE1147/Screen+shot+2013-06-11+at+15.41.41.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078469638-VSXZ4HV0IJ01PUMVMCQM/Screen+shot+2013-06-11+at+15.44.13.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078468243-4F2ZVK1UU53WHAMF2NT9/Screen+shot+2013-06-11+at+15.38.00.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078470460-97QYG909QYQQDAX551D7/Screen+shot+2013-06-11+at+15.45.50.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078190930-KDS6IYARQLA8WLP7O3UV/17.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078195710-VS037GF0WJ5VJGPDH1UB/33.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078194294-N7W5AKCIQVZG6IL0MLBQ/30.png Content Examples Inspired by motivational Nike ads, adjusted for a more earthy tone of voice https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421769687159-YFKLREZAINC7XE0VRTGO/8.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078196432-RO4YI0D828SZPLYCMOLX/39.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078189523-J1WDQHS4ROURVKFS0QCR/9.png Content Examples Everyone loves a nob joke. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078198030-SXQ9PW3C40501JB6X16G/43.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078198044-VQ8BRFB2L72WCXZ4WZF9/44.png Content Examples One of the content pillars for this campaign was tweets supposedly from the workshop itself, putting a fun spin on the rocket as it was slowly constructed and tested. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078190117-VESRLJH56N0CARTL9MAK/14.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078190373-G3BVG3N295QCJ5OGGWMY/15.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078187624-0WH31UXUTP9CGAX9KXBS/1.png Content Examples Standard CTA intended to pique interest and drive clickthroughs to the campaign site. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078196548-F0VEZ9GBY72OBYNAE7J5/36.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078197713-XG0Y8GZZRG1WXIGD17R2/41.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078199192-JOCLKLME78X82G9FZP9M/45.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078199349-6MWE284QZC8ZW7X5KX0U/46.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078189952-NKQMFQKSQG73PBETP0YX/12.png Content Examples An onofficial content pillar for this campaign was 'annoy RedBull as much as possible and try to goad them into a fun conversation'. This post was on the day they were sued by an American for not actually giving him wings. Seriously. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078187280-WSU6CWF4ZR5XFQH3874E/3.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078191487-TKL520HCPBB9RUTKSQLZ/19.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078193613-BFRZPVUU1NGJ4YOKR0DM/22.png Content Examples A still from the finish rocket's 'tour' of London, the route taking in several Halls of Residence and landmarks, with our Rocketman and Rocketgirls models handing out free samples along the way. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078195100-CF3PJL77TGE5TF9C2S9T/32.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078191914-4SCGCILXGQ1FXDOAPG20/18.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078192666-GUJZVL7JRGWUNNDMDCFH/20.png Content Examples 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https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1459863730809-EDGK9CEJGZHV6CB11KFT/Screen+Shot+2016-03-22+at+12.17.46.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1459863731782-T3L3FHW0U94RCHYQV1UP/Screen+Shot+2016-03-22+at+12.18.47.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248521-4MBVRBX6H348HYSGJ9P3/Adele.JPG Content Examples Adele's video for Hello featured her using a flip phone, giving a smartphone brand the perfect opportunity to make a witty, relevant and timely comment. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248407-VJIOICFMZ2Z27QH666F1/24.JPG Content Examples #ThrowbackThursday is always a fun trend to jump on occasionally https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248629-OTTRBSWKTO5VNSIQXCV8/Bored.JPG Content Examples Utilising slag from Ru Paul's Drag Race which has entered into common parlance (especially in the gay community) made for a more personal response to this comment than would otherwise have been the case. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248665-T637F6KEJOVVZ663Z9F1/Deleted.JPG Content Examples The client made me delete this one. It's one of my favourites, and the customer involved loved it, too. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021250048-5ZDAYA67QPMEGK3TTJE4/SPen_Bitchy.JPG Content Examples Ultimately rejected responses to the apple announcement that a stylus for the new iPad Pro would cost $99. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249187-GVXA5904J4UWE3R2UO6W/Info2.JPG Content Examples Fun copy added to otherwise slightly dull assets to make them more relevant and engaging. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248388-7O4ZUIWFFXAFV6W861EO/25.JPG Content Examples Fun copy added to otherwise slightly dull assets to make them more relevant and engaging. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249271-Y7A74QTQ7QLV7JJ4UW23/Info4.JPG Content Examples Fun copy added to otherwise slightly dull assets to make them more relevant and engaging. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249682-PYQK806RT01UYUJE25AJ/Nx1.JPG Content Examples Everyone loves a good Dad Joke. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249351-ZE3KOKNL931HT9HX1A2P/Info5.JPG Content Examples Fun copy added to otherwise slightly dull assets to make them more relevant and engaging. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249945-AY24K8LOVOQK6BRF5WHN/S6_6.JPG Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249139-0HETVQJBGL9CMQLUMLJB/Emoji5.JPG Content Examples Upon finding 4 pointless 'our emoji' assets, I created a micro-campaign designed to engage users by askign them to submit their own ideas for new emojis and pushed the campaign on World Emoji Day (I did not know this was a thing). Coincidentally, a Reddit community started a form that essentially did exactly the same thing, so we joined forces, driving people to submit their entries to that list; we gained some rep as a 'fun' brand, and we lost nothing from doing so as we weren't driving traffic anywhere else at the time. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248789-ZEPMAURH3X2N3JY84Q89/Emoji.JPG Content Examples Upon finding 4 pointless 'our emoji' assets, I created a micro-campaign designed to engage users by askign them to submit their own ideas for new emojis and pushed the campaign on World Emoji Day (I did not know this was a thing). Coincidentally, a Reddit community started a form that essentially did exactly the same thing, so we joined forces, driving people to submit their entries to that list; we gained some rep as a 'fun' brand, and we lost nothing from doing so as we weren't driving traffic anywhere else at the time. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248851-JIJO6JZBYE2VX35JSWFX/Emoji1.JPG Content Examples Upon finding 4 pointless 'our emoji' assets, I created a micro-campaign designed to engage users by askign them to submit their own ideas for new emojis and pushed the campaign on World Emoji Day (I did not know this was a thing). Coincidentally, a Reddit community started a form that essentially did exactly the same thing, so we joined forces, driving people to submit their entries to that list; we gained some rep as a 'fun' brand, and we lost nothing from doing so as we weren't driving traffic anywhere else at the time. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249000-7DO9FV88M81GYL7CS8LE/Emoji2.JPG Content Examples Upon finding 4 pointless 'our emoji' assets, I created a micro-campaign designed to engage users by askign them to submit their own ideas for new emojis and pushed the campaign on World Emoji Day (I did not know this was a thing). Coincidentally, a Reddit community started a form that essentially did exactly the same thing, so we joined forces, driving people to submit their entries to that list; we gained some rep as a 'fun' brand, and we lost nothing from doing so as we weren't driving traffic anywhere else at the time. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249027-HO286S5OZX54AJIB5WLT/Emoji4.JPG Content Examples Upon finding 4 pointless 'our emoji' assets, I created a micro-campaign designed to engage users by askign them to submit their own ideas for new emojis and pushed the campaign on World Emoji Day (I did not know this was a thing). Coincidentally, a Reddit community started a form that essentially did exactly the same thing, so we joined forces, driving people to submit their entries to that list; we gained some rep as a 'fun' brand, and we lost nothing from doing so as we weren't driving traffic anywhere else at the time. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249495-ABUV74LZ5ITZNUQ4SK5C/Info7.JPG Content Examples Fun copy added to otherwise slightly dull assets to make them more relevant and engaging. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249538-HSN1TZIKY8O0F5PF3RBC/Info8.JPG Content Examples Fun copy added to otherwise slightly dull assets to make them more relevant and engaging. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249620-1MWYUNKYOI0ESBRURCRR/Info9.JPG Content Examples Fun copy added to otherwise slightly dull assets to make them more relevant and engaging. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249782-0ITYD3W3XB0KHQ7IX7Z4/S6_1.JPG Content Examples Fun copy added to otherwise slightly dull assets to make them more relevant and engaging. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249817-HPNT8IASSHRAQJD8CLDR/S6_2.JPG Content Examples Fun copy added to otherwise slightly dull assets to make them more relevant and engaging. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249914-REVT7AEU2BYA425C2UYZ/S6_3.JPG Content Examples Fun copy added to otherwise slightly dull assets to make them more relevant and engaging. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021250067-TASZJ7RUKHQJMOASSEL3/We1.JPG Content Examples Inspiring, asiprational copy for Samsung's version of the 'Just Do It' ads from Nike. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249400-91RDLELGMZ1WTXVL0IDB/Info6.JPG Content Examples Fun copy added to otherwise slightly dull assets to make them more relevant and engaging. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013877055-G9NGVZX7FID28P41U58H/Screen+Shot+2019-02-12+at+23.13.46.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013873017-F9OSKIP7PLX8O3VU3FMU/Screen+Shot+2019-02-12+at+23.10.56.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013870960-OZMXIJEX2A3EMQZ2JMEC/Screen+Shot+2019-02-12+at+23.08.26.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013871173-F26R2HC6LK6OFP5YUF9N/Screen+Shot+2019-02-12+at+23.09.09.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1609523138753-NFYE9LH6JCSX36YZD3AP/UseThinkDo.jpg Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013874131-39P3HRVU3E19GNUPADE0/Screen+Shot+2019-02-12+at+23.09.39.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013876359-FXJU5UTG6LWIPJQD6SWZ/Screen+Shot+2019-02-12+at+23.11.49.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013876229-5YBVKGSHJ2MEMRJO1041/Screen+Shot+2019-02-12+at+23.12.12.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013886697-0UH39DRTJKG7DXFA55OD/Screen+Shot+2019-02-12+at+23.12.38.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013882754-4DJF220030FF9PY67L2J/Screen+Shot+2019-02-12+at+23.16.05.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013884549-6OD0GGFNWBD94T72B4XE/Screen+Shot+2019-02-12+at+23.17.49.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013891439-8QCVO7G8M4GQ7FYGJ2IK/Screen+Shot+2019-02-12+at+23.20.17.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013893107-UZXHC4LRFZMMML8FNE7F/Screen+Shot+2019-02-12+at+23.20.35.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013894180-N8Y1B1IG6KR43X2HEA7U/Screen+Shot+2019-02-12+at+23.21.00.png Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1447953867615-B6P9N3XUP2HQKK8VFEPA/PorfileLogo.JPG Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421016201425-NW8GWT62LP8QYIVURDC5/Cadbury.jpg Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421016320118-YU8R3N6T2RA5RR16PPPH/EE.jpg Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421071224650-SIR6BST9J7598NCG1OV2/OFilm_Logo2.jpg Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421071661540-ND541VXANNOL9Q7GA5M0/RF+Logo.jpg Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1427215088188-VYKLE43UB4ZP7CN8XIXU/Long-Copywriting-by-renacuaje.jpg Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1447953867615-B6P9N3XUP2HQKK8VFEPA/PorfileLogo.JPG Content Examples https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1459861387437-TB9C2R83EG0H1BVB9MBQ/Pigeons1.png Content Examples http://flashheartdigital.com/showreel daily 0.75 2021-02-13 http://flashheartdigital.com/events daily 0.75 2022-11-25 http://flashheartdigital.com/events/6nov22 monthly 0.5 2022-10-02 http://flashheartdigital.com/events/11dec22 monthly 0.5 2022-11-25 http://flashheartdigital.com/archetype-2023 daily 0.75 2024-04-30 https://static1.squarespace.com/static/54b2f593e4b0425d528d8f0d/t/663120c99ae32909d8574c0e/1691414298535/ Archetype 2023 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013873017-F9OSKIP7PLX8O3VU3FMU/image-asset.png Archetype 2023 - Tone of Voice training slide Most of my job was spent trying to beat words like ‘synergy’ and ‘paradigm’ out of people, so they sounded more human and less like a malfunctioning LinkedIn profile. https://static1.squarespace.com/static/54b2f593e4b0425d528d8f0d/64d0ef0827339408439b5001/64d0ef1aec915b5bb7df650b/1691414298535/ Archetype 2023 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013882754-4DJF220030FF9PY67L2J/Screen+Shot+2019-02-12+at+23.16.05.png Archetype 2023 - Example of a blog post from the website https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013876359-FXJU5UTG6LWIPJQD6SWZ/Screen+Shot+2019-02-12+at+23.11.49.png Archetype 2023 - All of the information in those two sentences, conveyed just using the words in red. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013886697-0UH39DRTJKG7DXFA55OD/Screen+Shot+2019-02-12+at+23.12.38.png Archetype 2023 - An example of a Case Study, rewritten to be concise, clear, and human. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013876229-5YBVKGSHJ2MEMRJO1041/Screen+Shot+2019-02-12+at+23.12.12.png Archetype 2023 - Refocusing on the audience http://flashheartdigital.com/samsung daily 0.75 2023-08-07 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249495-ABUV74LZ5ITZNUQ4SK5C/Info7.JPG Samsung https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249495-ABUV74LZ5ITZNUQ4SK5C/Info7.JPG Samsung https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249271-Y7A74QTQ7QLV7JJ4UW23/Info4.JPG Samsung https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248407-VJIOICFMZ2Z27QH666F1/24.JPG Samsung https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248665-T637F6KEJOVVZ663Z9F1/Deleted.JPG Samsung https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248388-7O4ZUIWFFXAFV6W861EO/25.JPG Samsung http://flashheartdigital.com/cadbury-2023 daily 0.75 2023-08-07 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078284610-X82TZFCGIDDM2UYYZBQM/Screen+Shot+2013-12-09+at+17.17.01.png Cadbury 2023 - Shaping content around important events https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078284610-X82TZFCGIDDM2UYYZBQM/Screen+Shot+2013-12-09+at+17.17.01.png Cadbury 2023 - Shaping content around important events https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078280501-O0EBEPV5DCJ610VRG2M0/Bruno.png Cadbury 2023 - Real-Time Marketing: tweeting Brit Award winners as they're announced https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1691415896687-BWAPLHAKJQRP9HNI5BWM/Bruno_OOH.jpg Cadbury 2023 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078282943-P3IU0YZKS612GYB5SPMO/Screen+Shot+2013-10-07+at+15.58.21.png Cadbury 2023 - Sassy & fun brand interactions were a large part of this job https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078286887-26TJFCBD9FZ7ZS9RQP42/Shatner.jpg Cadbury 2023 - Unexpected high-profile mentions required quick turnaround https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078281747-IASM6CTLY6ICXSWRWG4I/Screen+Shot+2013-08-29+at+16.15.20.png Cadbury 2023 - Some fun community management https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078285267-FJN9TB53ZUZ7OYQK8JKA/Screen+Shot+2014-01-28+at+17.34.37.png Cadbury 2023 - Important information, shared in a fun and engaging voice http://flashheartdigital.com/galleryee daily 0.75 2023-08-07 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078375238-VHRZDTN5HNEK2JG5IAYN/Screen+shot+2013-04-22+at+18.08.25.png EE https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078375238-VHRZDTN5HNEK2JG5IAYN/Screen+shot+2013-04-22+at+18.08.25.png EE https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078378909-F2ZVB78HSFQLT4NXNGE5/Screen+Shot+2014-01-13+at+22.12.28.png EE https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078373781-P0PXHER1IX7IJA7HZDNH/Screen+shot+2013-04-08+at+12.18.54.png EE https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078378230-5AJX3VVC2QYKXMN06Z55/Screen+Shot+2014-01-13+at+22.12.48.png EE https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078371909-GEVE8O5H3KEE8P8UU529/Handset+%282%29.png EE https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078373511-24AJBJETTITPT2YPI0LL/MobileDongle.png EE https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078371352-2UMYFQRXZ9BF2INT1VSD/Film.png EE https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078371599-ZI8EEIUV7GWX5J2Q3PRR/Handset.png EE https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078370045-HTKO8V7R9TR6PX0ITA67/Film+%281%29.png EE https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078369512-XL22Y8VRIU016PFHAPDJ/EEFirst+%281%29.png EE http://flashheartdigital.com/causeit daily 0.75 2023-08-07 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/b4cca558-6746-40fd-88df-5b1398112749/Screenshot+2023-08-07+at+13.22.17.png Causeit https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/b4cca558-6746-40fd-88df-5b1398112749/Screenshot+2023-08-07+at+13.22.17.png Causeit https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/26262099-77ad-4903-a12a-a6e5f7762ca0/Screenshot+2023-07-28+at+12.53.02.png Causeit https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/e99c812f-6740-4b44-b33d-2d61ccd2af77/Screenshot+2023-08-07+at+13.08.31.png Causeit https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/e912d3f8-36d9-4235-a9e7-2dd4e90a1576/Screenshot+2023-07-28+at+13.38.01.png Causeit https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/6b540f13-f7a5-4634-ba44-c4191ab659ca/Screenshot+2023-08-07+at+13.00.32.png Causeit - Part of the Digital Fluency Guidebook from Causeit NOTE: All content from the Digital Guidebook was written by MJ Petroni, or other contributors as stated on the site. My role was editing existing content for brevity and tone. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/678763f2-4451-4311-9e41-96ba41cb81b7/Screenshot+2023-08-07+at+12.54.53.png Causeit - Another example from the Digital Fluency Guidebook NOTE: All content from the Digital Guidebook was written by MJ Petroni, or other contributors as stated on the site. My role was editing existing content for brevity and tone. http://flashheartdigital.com/headshots daily 0.75 2023-08-07 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/fd47c1ca-7b58-4f48-aadf-73c359935c08/LPF_2022.jpeg Headshots https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/f46394d1-4afa-4db2-92e2-3500df8fd9e7/Guardian+Headshot.png Headshots http://flashheartdigital.com/about daily 0.75 2024-07-05 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/2fbb583f-34e0-4228-851a-f6ef9ce3b7a5/River+Scott+Headshot About http://flashheartdigital.com/contact daily 0.75 2022-12-05 http://flashheartdigital.com/audio daily 0.75 2023-07-31 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/c33fb1a1-9bde-4a7d-b8c5-2289a9f0b520/Screenshot+2023-07-29+at+21.33.23.jpg Audio Production https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/6566dc65-cc0a-4806-b3f0-0901f05059c6/Freelance+logos+2.png Audio Production - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/af18f2a5-6d8e-45fa-bad8-e4e2690f3ea9/ydvvyefxvcgc.jpg Audio Production https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/853674e3-21de-4219-aec8-09f82e1c7222/Scottee+Logo.png Audio Production - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1690662050337-TAMBQWE8D4WEULM2PRVG/Copy+of+Triangle_HiRes.jpg Audio Production https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1602676833787-C79GYEJPM0K13CZQYY65/bb8bb879c99585c61be8cfdd0e6c6d43e15ab0c2-300.jpg Audio Production http://flashheartdigital.com/content daily 0.75 2024-04-30 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078284610-X82TZFCGIDDM2UYYZBQM/Screen+Shot+2013-12-09+at+17.17.01.png Content Creation - Shaping content around important events https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078280501-O0EBEPV5DCJ610VRG2M0/Bruno.png Content Creation - Real-Time Marketing: tweeting Brit Award winners as they're announced https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1691415896687-BWAPLHAKJQRP9HNI5BWM/Bruno_OOH.jpg Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078282943-P3IU0YZKS612GYB5SPMO/Screen+Shot+2013-10-07+at+15.58.21.png Content Creation - Sassy & fun brand interactions were a large part of this job https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078286887-26TJFCBD9FZ7ZS9RQP42/Shatner.jpg Content Creation - Unexpected high-profile mentions required quick turnaround https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078281747-IASM6CTLY6ICXSWRWG4I/Screen+Shot+2013-08-29+at+16.15.20.png Content Creation - Some fun community management https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078285267-FJN9TB53ZUZ7OYQK8JKA/Screen+Shot+2014-01-28+at+17.34.37.png Content Creation - Important information, shared in a fun and engaging voice https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497405260-MRA09P1DU6CH1KR3GVBC/Screen%2BShot%2B2016-03-22%2Bat%2B12.11.05.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497406800-C5YXKJCO5VCLGQHXLSHE/Screen%2BShot%2B2016-03-22%2Bat%2B12.14.29.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497406382-QYJ8ER2MZDYQNS7I8ZJX/Screen%2BShot%2B2016-03-22%2Bat%2B12.14.05.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497408684-I4N6P1C082NDVFUDWUA7/Screen%2BShot%2B2016-03-22%2Bat%2B12.16.20.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497402585-L2EOKON1P9ZF54I4YQ59/Screen%2BShot%2B2016-03-22%2Bat%2B12.00.15.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497402097-MU88GGO3CM5ZOH0B5LQ8/Screen%2BShot%2B2016-03-22%2Bat%2B12.02.07.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497403430-O0IGX4X9Q7QB7OKNIAN0/Screen%2BShot%2B2016-03-22%2Bat%2B12.08.31.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497403978-WG2I69XIPS0DF1SK7RXG/Screen%2BShot%2B2016-03-22%2Bat%2B12.08.48.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497404272-3UPC1G8WCH5PY3KJUD5N/Screen%2BShot%2B2016-03-22%2Bat%2B12.10.35.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497405641-IRZP5WV1FJ6A7Y5HNCZX/Screen%2BShot%2B2016-03-22%2Bat%2B12.13.13.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497407211-34DTP9A7T54LHT0QCG7I/Screen%2BShot%2B2016-03-22%2Bat%2B12.15.04.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497409616-2ZRHM1QT38YCS0D36WVK/Screen%2BShot%2B2016-03-22%2Bat%2B12.18.47.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497982167-DR84O8E7TYRW7RL6NCMJ/Screen%2BShot%2B2016-03-22%2Bat%2B12.16.07.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714497981833-IAY4B68273TG4XS54KHA/Screen%2BShot%2B2016-03-22%2Bat%2B12.17.46.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421016201425-NW8GWT62LP8QYIVURDC5/Cadbury.jpg Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1459861387437-TB9C2R83EG0H1BVB9MBQ/Pigeons1.png Content Creation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013873017-F9OSKIP7PLX8O3VU3FMU/image-asset.png Content Creation - Tone of Voice training slide Most of my job was spent trying to beat words like ‘synergy’ and ‘paradigm’ out of people, so they sounded more human and less like a malfunctioning LinkedIn profile. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013882754-4DJF220030FF9PY67L2J/Screen+Shot+2019-02-12+at+23.16.05.png Content Creation - Example of a blog post from the website https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013876359-FXJU5UTG6LWIPJQD6SWZ/Screen+Shot+2019-02-12+at+23.11.49.png Content Creation - All of the information in those two sentences, conveyed just using the words in red. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013886697-0UH39DRTJKG7DXFA55OD/Screen+Shot+2019-02-12+at+23.12.38.png Content Creation - An example of a Case Study, rewritten to be concise, clear, and human. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1550013876229-5YBVKGSHJ2MEMRJO1041/Screen+Shot+2019-02-12+at+23.12.12.png Content Creation - Refocusing on the audience https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249495-ABUV74LZ5ITZNUQ4SK5C/Info7.JPG Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021249271-Y7A74QTQ7QLV7JJ4UW23/Info4.JPG Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248407-VJIOICFMZ2Z27QH666F1/24.JPG Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248665-T637F6KEJOVVZ663Z9F1/Deleted.JPG Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1448021248388-7O4ZUIWFFXAFV6W861EO/25.JPG Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421071661540-ND541VXANNOL9Q7GA5M0/RF+Logo.jpg Content Creation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714495992285-NJXQ8KKMRTIF3XXIQ8YA/3.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714496002623-R6TUOSM41SAIIUD82UML/8.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714496001969-12MJOU7V97R2JQ36CZAU/9.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714496002876-LW088FRFVD4F8V2E7SQU/15.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714496003437-9R8MUUJ2400930RNEVP2/19.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714496003918-9OS3QXG8V1AA3HDMQN5X/30.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714496004300-ZYN4J7Q1MHAEFG3E9410/43.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714496005432-6N07NPY0VAQC9SWULIVD/45.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1714496006755-4EKMHOPAV12VHG5KZSQ0/RF_RedBull.jpg Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/2aa27690-7988-4e71-afb7-e4d8de9f8434/Screenshot+2023-07-28+at+13.03.11.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1447953867615-B6P9N3XUP2HQKK8VFEPA/image-asset.jpeg Content Creation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078375238-VHRZDTN5HNEK2JG5IAYN/Screen+shot+2013-04-22+at+18.08.25.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078378909-F2ZVB78HSFQLT4NXNGE5/Screen+Shot+2014-01-13+at+22.12.28.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078373781-P0PXHER1IX7IJA7HZDNH/Screen+shot+2013-04-08+at+12.18.54.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078378230-5AJX3VVC2QYKXMN06Z55/Screen+Shot+2014-01-13+at+22.12.48.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078371909-GEVE8O5H3KEE8P8UU529/Handset+%282%29.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078373511-24AJBJETTITPT2YPI0LL/MobileDongle.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078371352-2UMYFQRXZ9BF2INT1VSD/Film.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078371599-ZI8EEIUV7GWX5J2Q3PRR/Handset.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078370045-HTKO8V7R9TR6PX0ITA67/Film+%281%29.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421078369512-XL22Y8VRIU016PFHAPDJ/EEFirst+%281%29.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/90de952f-b9d1-4b86-80bb-ac8d9b68a8ae/SSG+logo.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/22be55ad-4d5a-4575-a41e-03d1ab5aa59e/Archetype+Logo.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/1421016320118-YU8R3N6T2RA5RR16PPPH/EE.jpg Content Creation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/b4cca558-6746-40fd-88df-5b1398112749/Screenshot+2023-08-07+at+13.22.17.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/26262099-77ad-4903-a12a-a6e5f7762ca0/Screenshot+2023-07-28+at+12.53.02.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/e99c812f-6740-4b44-b33d-2d61ccd2af77/Screenshot+2023-08-07+at+13.08.31.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/e912d3f8-36d9-4235-a9e7-2dd4e90a1576/Screenshot+2023-07-28+at+13.38.01.png Content Creation https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/6b540f13-f7a5-4634-ba44-c4191ab659ca/Screenshot+2023-08-07+at+13.00.32.png Content Creation - Part of the Digital Fluency Guidebook from Causeit NOTE: All content from the Digital Guidebook was written by MJ Petroni, or other contributors as stated on the site. My role was editing existing content for brevity and tone. https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/678763f2-4451-4311-9e41-96ba41cb81b7/Screenshot+2023-08-07+at+12.54.53.png Content Creation - Another example from the Digital Fluency Guidebook NOTE: All content from the Digital Guidebook was written by MJ Petroni, or other contributors as stated on the site. My role was editing existing content for brevity and tone. http://flashheartdigital.com/home daily 1.0 2024-07-05 https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/120f9479-9ce8-4b6e-a778-995732dd5aad/Untitled.png River Scott & Flashheart Digital Award-winning radio & audio production https://images.squarespace-cdn.com/content/v1/54b2f593e4b0425d528d8f0d/67d576e5-67a5-4af0-9682-66755bea3c88/Screen+Shot+2014-01-13+at+22.00.19.jpg River Scott & Flashheart Digital Award-winning copywriting & digital content creation http://flashheartdigital.com/about-river-copy daily 0.75 2023-08-07