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I was brought in as a Senior Consultant by Archetype’s Global Creative Director to help define and refine the newly-rebranded company’s brand voice, for all external and internal communications.

I worked alongside three Regional Marketing Managers to ensure a coherent, cohesive and above all engaging brand voice across all Archetype properties. This involved travelling to many of our offices to present, explain, and discuss the company’s new brand voice with operatives on the ground in a variety of markets.

On top of this, I oversaw several special projects, including the creation of a worldwide case study database involving 200+ individual case studies, indexed, sorted and searchable by anyone in the company; the creation and maintenance of a worldwide internal LGBTQ network; and created several internal living documents, including new recruit onboarding documents, templates for external communications, and other company-wide cultural touchstones.

My day-to-day tasks included but weren’t limited to writing and editing brand marketing materials and case studies; sourcing content from our 700-strong staff in 22 offices around the world; polishing and tweaking new business pitches and RFPs; writing scripts for presentations and internal videos; and overseeing all content posted to our global and local social media accounts.